Your Shopify Theme Broke After a Code Edit
What to do when a Shopify theme breaks after editing code: duplicate, restore file versions, compare, and stop editing live.
Shopify Dude
Store Design
Shopify answers, setup guides, troubleshooting checklists, release explainers, and common setup misunderstandings.
Shopify 2.0: Was the Fix a Fix?
A five-year look at Shopify Online Store 2.0 as both a theme-editing fix and a performance reset: what Dawn improved, what OS 2.0 changed, and what still went wrong.
Your Shopify Store Has Too Many People in the Room
A candid Shopify post about how too many stakeholders, vetoes, opinions, and internal priorities can make a store harder to shop, harder to maintain, and less focused.
A Free Shopify Theme Can Beat a Bad Custom Theme
A candid Shopify SME guide to why a clean free theme with good product data, merchant controls, and sensible customization can outperform a fragile custom theme.
A Beautiful Shopify Store Can Still Be a Bad Store
A practical Shopify SME guide to why strong visuals are not enough if the store is unclear, hard to shop, weak on trust, thin on product proof, or disconnected from customer intent.
Is Your Store Built for Customers or Meetings?
A practical Shopify guide for spotting when a store is organized around internal teams, brand politics, and company assumptions instead of how customers actually shop.
Product Discovery Is the Store
A study-backed Shopify post on why collections, filters, search, sorting, and product cards are not small UX details. They are how customers find what to buy.
What Is Shopify Liquid? A Plain-English Introduction
A practical introduction to Shopify Liquid: what it does, where it lives in a theme, how objects, tags, filters, sections, snippets, and schema fit together, and what not to hack.
Which Shopify Theme Should I Pick?
A practical guide to choosing a Shopify theme based on catalog type, editing needs, performance, design fit, app compatibility, and long-term maintenance.
What Belongs on a Shopify Homepage?
A practical homepage layout guide for Shopify stores, with the sections that help visitors understand the store, trust it, and move toward products.