I am currently available for contract, consulting, and full-time leadership opportunities. The best way to reach me is via a message on LinkedIn.

I am a Lead Shopify Consultant and Solutions Architect with over 15 years of ecommerce experience. I specialize in bridging the gap between complex technical requirements and high-growth business strategy for DTC, B2B, and subscription brands.

I don’t just write code; I architect scalable Shopify Plus ecosystems where the details matter. From leading full-scale B2B replatforms to reducing app dependency for enterprise brand portfolios, I partner with stakeholders to ensure their technical foundation drives performance and revenue.

Core Consulting & Technical Services:

• Enterprise Architecture & B2B: Custom Shopify Plus B2B builds, wholesale workflows, catalog pricing, and robust company accounts.
• Platform Migrations & Rebuilds: Strategic replatforming to Shopify 2.0 from legacy systems (Magento, WordPress) and comprehensive pre-launch audits.
• Advanced Storefront Optimization: Theme rebuilds, storefront performance audits, native app-reduction strategies, and A/B testing implementation.
• Global Expansion & Markets: International localization, cross-border setups, and complex distributor workflows.
• Checkout & Data Strategy: Checkout extensibility, structured content (metafields/metaobjects), and precise analytics tracking (GTM, OneTrust).
• Subscription Engineering: End-to-end subscription strategy and platform migrations (e.g., Recharge to Loop).