I’m a Miami-based e-commerce developer specializing in Shopify Plus, with over a decade building storefronts that are as well-engineered as they look. My background spans front-end design, back-end integrations, and 15 years of full-stack web development — working with everyone from lean startups to large agencies.
A lot of my work happens in the places where Shopify gets weird: B2B sales portals, Markets setups, Liquid theme rebuilds, product configuration, checkout extensions, app proxies, Flow automations, and the production bugs that only show up after a store is already live.
Shopify Dude
Shopify Dude is a practical Shopify answer and solution library for merchants, developers, and ecommerce teams. It explains Shopify Plus, B2B, Markets, Liquid, themes, checkout extensions, Flow, AI-assisted workflows, new releases, and the setup issues real stores run into.
Find clear explanations, setup guides, troubleshooting checklists, and plain-English breakdowns of new Shopify features.
Contact
Work
Dollar Shave Club – Quality razors delivered right to your door with “no BS”.
Corona Beer – The iconic Mexican lager.
Love Shack Fancy – Fashion brand known for its floral and pastel aesthetic.
Lilac St. – West Coast beauty & makeup startup.
Cross Pens – Iconic fine writing instruments, luxury pens, and personalized gifts.
Modelo – The top-selling beer in the U.S.
Versalie – Skincare specifically formulated to address the needs of menopausal skin.
Ruffino – A classic Italian winery.
Casa Noble – Organic tequila made with traditional methods.
Jazwares – Global toy company behind imaginative play, collectibles, and beloved licensed brands.
Exuviance – Offers advanced skincare solutions focusing on gentle yet effective exfoliation and anti-aging benefits.
Actian / HCL – Enterprise data, analytics, and AI-ready database solutions for modern businesses.
TLF Apparel – Stylish, comfortable gym and streetwear for men and women.
Kim Crawford Wine – New Zealand Sauvignon Blanc.
Cooks – A widely recognized sparkling wine.
Woodbridge – California wine known for its consistent quality.
Svedka – Imported Swedish vodka brand.
Pacifico – Mexican pilsner, favorite of surfers and adventurers.
Victoria Beer – We created their first-ever website!
Neostrata – A dermatologist-founded brand known for its pioneering use of AHAs and PHAs to visibly renew skin.
Cool sites
FontsInUse.com – Fonts, fonts, and more fonts!
Daylight Fonts – Shin Oka is a genius researcher and drawer of type.
Letterform Archive – A museum in San Francisco that collects materials on the history of lettering & typography.
V-Fonts – Live variable font tryouts.
45cat – My favorite destination for vintage music design.
Cool peeps
Glenn Thomas – Has no clue how much I’ve learned from him.
Akiko Stehrenberger – The nicest and most talented movie poster artist ever!
Will Bryant – A hometown hero and a true inspiration.
Kelsey Dake-Rushing – One of my generation’s best artists.
Pat Fox – Can do it all.
Alexa Viscius – Currently, my favorite portrait photographer.
Gabriel Alcala – Miami-based musician/illustrator.
Jen Schwartz – Great creative direction, type sequences and animation.
Nicole Ginelli – So current, so able, so now.
Sally Thurer’s list is better. Check it out.