Why Are Shopify Emails Being Sent From via shopifyemail.com?

A customer receives an order notification or marketing email that appears to come from the store, but the inbox also shows via shopifyemail.com, store+123@shopifyemail.com, or another rewritten sender.

The real symptom

• The visible From name is correct, but the underlying sender is a Shopify address.
• Gmail displays “via shopifyemail.com.”
• Shopify warns that the sender domain is not authenticated.
• Messages land in spam or fail DMARC alignment.

The likely cause

Shopify rewrites the sending address when it cannot authenticate the merchant’s custom sender domain. Authentication requires the CNAME records Shopify provides and a DMARC record for the sending domain.

The confirmed Community fix

Shopify Community answers consistently direct merchants to authenticate the sender domain under Notifications, add every CNAME record shown by Shopify, and allow time for DNS propagation.

Exact Shopify admin path

1. Go to Settings > Notifications.
2. Find the Sender email section.
3. Click Email domain authentication or Authenticate your domain.
4. Add every CNAME record Shopify displays to the DNS provider.
5. Return to Shopify and wait for the authentication status to update.

Add DMARC separately

v=DMARC1; p=none;

Add the TXT record at _dmarc.example.com, then move to a stricter policy only after all legitimate senders align.

Verify DNS

dig selector._domainkey.example.com CNAME
dig _dmarc.example.com TXT

Sources

• Shopify Community: Issue with sender address
• Shopify Community: Taking Shopify out of brand emails
• Shopify Help: Setting up your email
• Shopify Help: Displaying your store’s sending email