How Much Should a New Shopify Store Spend on Ads?
A grounded guide to first ad budgets for Shopify stores, focused on learning, tracking, margins, conversion rate, and when not to spend yet.
Shopify Dude
Strategy Guide
Shopify answers, setup guides, troubleshooting checklists, release explainers, and common setup misunderstandings.
When Should a Store Upgrade to Shopify Plus?
A decision guide for when Shopify Plus makes sense, including B2B, checkout customization, staff workflows, international growth, API needs, and economics.
Shopify Markets vs. Expansion Stores
A strategy guide for deciding whether to use Shopify Markets or separate expansion stores for international selling, localized content, pricing, and operations.
What Agentic Commerce Means for Shopify Stores
A plain-English explanation of agentic commerce for Shopify, including Shopify Catalog, Universal Commerce Protocol, product data readiness, and what merchants should do now.
How to Audit Your Shopify App Stack
A practical checklist for auditing Shopify apps, reducing bloat, lowering cost, improving speed, and deciding which apps should stay.