Element e-Liquid

Where do I begin?! I was at Element e-Liquid for 5 years. I was one of the original office employees. I was Lead Developer of the company’s 2 Shopify websites and Art Director, the whole time. I did so many fun things like animations and product pictures around managing websites that see 250,000 visitors yearly. Along with overseeing fan-powered social media and designing labeling for countries around the world.

I put together the design system for our TPD compliant EU packaging which have sold millions of units.
This Emulsions Strawberry + Banana Nut 60mL bottle features fully FDA compliant labeling. The FDA spoke, the legal team and I listened and we delivered! About 1,000 SKUs!
“Shortfill” bottles were born out of necessity. The EU very strongly regulates e-liquid. These are offered without nicotine and are 5/6 filled. The empty space can be filled with an EU compliant 10mL.
From Medellin, Colombia—one of the many full booths I designed over the years at Element.
This big tall box on the left features of bunch of our social images collaged. One of my favorites! It was inspired by something I saw from Russia years ago.
German EU TPD compliant boxes in German language! These kept me up many nights!
The famous Element 125mL flasks! An earlier iteration actually helped build the company. A perfect brand pitch in one bottle! We sold them for $69 a pop, and people loved them!

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